Sunday, March 27, 2011

Video: Behind the scenes of the Ferrari FF commercial shoot

For as long as we can remember, Ferrari and Lamborghini have taken attempts on one-upping one another. Whether it’s through the release of a new car or a marketing and publicity effort, the two Italian brands take great pride in pulling the wool over each other?s eyes.

Apparently, their rivalry has even taken to the form of behind-the-scenes videos. A few days after such a video was shown of the new Lamborghini Aventador commercial, the Prancing Horse went out and released their own behind-the-scenes video of a commercial they?re preparing for the Ferrari FF.

Coincidence? Maybe. But anytime we can stoke the fires of this passionate Italian rivalry, that in itself is worth doing.

Unlike the Aventador commercial, which seems to have been shot on one location in the Californian dessert, the ad for the new Ferrari FF seems to have been shot in various parts of Europe. Now, we can?t be too sure as to the exact locations, but we do know that the Ferrari FF commercial wasn?t shot in one studio, let alone one location.

Either way, it?s always fun to see these two brands compete for the front pages. At the very least, they both make ours so you can pretty much call this one a wash.

Now let?s see which brand releases their commercial first.

Video: Behind the scenes of the Ferrari FF commercial shoot originally appeared on on Saturday, 26 March 2011 12:00 EST.

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Moises Solana Alex SolerRoig Raymond Sommer

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